HELLO WORLD!!! I'm Anna Bek.

I am a highly analytical, curious and goal-oriented UX advocate, specializing in Agile environments, with an in-depth understanding of product life cycles, including all phases of system and software development. My true skills and abilities lie in understanding the depth of a project and how users will engage with the end result, making UX a real focal point when it comes to any project.

As an effective team player, I know how to collaborate within a team to ensure goals and specific deadlines are met; this, along with being able to work well autonomously, allows me to contribute to the success of any project. Having the ability to provide optimum support within a company at all technical levels, specifically in operating systems and associated subsystems, I can also cover other bases when required, which can be extremely useful when it comes to a larger project or a situation where an assignment has pressure associated with it. Utilizing my expertise and knowledge in software, psychology, configuration, maintenance, and troubleshooting, I aim to contribute effectively and efficiently within an organization.

Happy Clients

Years in Design

Smiles per day

Total Project

Strong knowledge of UX/UI

  • Solid background in design, psychology, system analysis, implementation, integration, testing and supporting impactful applications developed in diverse, collaborative environments for mobile and tablet devices on the Android/iOS and web-based platforms.
  • A tech savvy and innovative designer offering strong technical skills with experience in user-centred design, visual design, interaction design, information architecture, accessibility and web standards.
  • Strong academic foundation includes a Diploma in Computer Software Development, Level 7 from Cornell Institute of Business and Technology and a Master degree in Art and Psychology from Far East University of Humanitarian’s Science with excellent academic achievements.
  • Excellent communication, presentation and interpersonal skills.

Transaction Services Group
Auckland, New Zealand

2019 – present

Responsibilities:

• Establish UX design processes across TSG products, and ensure they are scaled and measured
• Develop and manage relationships with stakeholders across products, engineering, and other cross-functional teams
• Establish and manifest a UX strategy for product experiences that supports product roadmaps and long-term vision
• Manage and develop teams of User Experience Designers, User Interface Designers, Researchers, etc.
• Advocate for the user to ensure that the product development constantly focuses on the users’ needs
• Manage development and maintenance of Design System to fulfil brand principles through the design
• Drive research and design in digital transformation for web and mobile products

Transaction Services Group
Auckland, New Zealand

2017 – 2019

Responsibilities:

• Partner and collaborate with cross-disciplinary teams, including other members of the UX team, throughout all stages of the user-centered design process
• Apply strategic thinking and demonstrate awareness of business goals while striving for a highly usable and engaging end-to-end user experience
• Cultivate UX opportunities and think of possibilities in collaboration with cross- functional teams
• Produce standardized, best-in-class UX deliverables including personas, scenarios, customer journeys, information graphic, hand sketched wireframes, prototypes, mock ups, style guidelines
• Facilitate design and ideation workshops and collaborative design sessions
• Mentor other practitioners and provide thought leadership in UX practices

Yellow
Auckland, New Zealand

2017 – 2016

Responsibilities:

• Develop a deep understanding of the customer needs and pain points
• Self-manage workloads on multiple projects
• Produce standardised UX deliverables including personas, scenarios, customer journeys, information graphics, hand-sketched wireframes, prototypes, mock-ups, style guidelines
• Cultivate UX opportunities and think of possibilities in collaboration with cross- functional teams
• Be an internal thought-leader on user experience best practices and trends
• Mentor other practitioners and provide thought leadership in UX practices
• Facilitate design and ideation workshops and collaborative design sessions

YellowLabs
Auckland, New Zealand

2016 – 2015

Responsibilities:

• Researching/conceptualizing/designing/overseeing Yellow’s new suite of digital products (web and mobile)
• Project planning and facilitating
• Working with product team – developers, testers, analysts, senior stakeholders, marketing, etc.
• Thinking outside the box – being lean and innovative

Two Tales
Auckland, New Zealand

2015

Responsibilities:

• Designing web and mobile applications from sketches to the final artwork
• Developing themes, wireframes, mock-ups, prototypes
• Producing graphic content and assets for page layouts and site graphics
• Developing interface design, information architecture, wireframes, mock-ups, prototypes
• Conducting user research, usability testing
• Designing and developing websites utilizing the Agile system, abrading templates to the customers’ requirement using Wordpress and Concrete5 frameworks
• Working collaboratively directly with business and technology stakeholders

Cornell Institute of Business & Technology
Auckland, New Zealand

2014

Specializations:


• Java development
• Android development
• System Analysis
• Programming Design
• Programming Implementation
• Database

Studia Idei
Khabarovsk, Russia

2013 – 2009

Responsibilities:

• UI/UX and Visual design from product conception to the final artwork based on client’s requirements
• Lead design presentations to customers
• Managing sales and consultation with clients
• Sought out and implemented new technologies

Spectra DV, Khabarovsk, Russia

2009 – 2007

Responsible for the design of outdoor advertising, brochures, flyers, business cards, and other materials, based on customer requirements. Created customized projects including creating company logos

Responsibilities:

• Direct line of responsibility for multi-national projects. Handled all print media, banner creation, CD cover design, promo’s flyers, and business cards
• Branding projects

Far East State Humanitarian University, Khabarovsk, Russia

2002 – 2007

Key Achievements:

• Painting Drawing
• Drawing
• Graphic art
• Design
• History of art
• Psychology of design
• General psychology
• Pedagogy