• Establish UX design processes across TSG products, and ensure they are scaled and measured
• Develop and manage relationships with stakeholders across products, engineering, and other cross-functional teams
• Establish and manifest a UX strategy for product experiences that supports product roadmaps and long-term vision
• Manage and develop teams of User Experience Designers, User Interface Designers, Researchers, etc.
• Advocate for the user to ensure that the product development constantly focuses on the users’ needs
• Manage development and maintenance of Design System to fulfil brand principles through the design
• Drive research and design in digital transformation for web and mobile products

• Partner and collaborate with cross-disciplinary teams, including other members of the UX team, throughout all stages of the user-centered design process
• Apply strategic thinking and demonstrate awareness of business goals while striving for a highly usable and engaging end-to-end user experience
• Cultivate UX opportunities and think of possibilities in collaboration with cross- functional teams
• Produce standardized, best-in-class UX deliverables including personas, scenarios, customer journeys, information graphic, hand sketched wireframes, prototypes, mock ups, style guidelines
• Facilitate design and ideation workshops and collaborative design sessions
• Mentor other practitioners and provide thought leadership in UX practices

• Develop a deep understanding of the customer needs and pain points
• Self-manage workloads on multiple projects
• Produce standardised UX deliverables including personas, scenarios, customer journeys, information graphics, hand-sketched wireframes, prototypes, mock-ups, style guidelines
• Cultivate UX opportunities and think of possibilities in collaboration with cross- functional teams
• Be an internal thought-leader on user experience best practices and trends
• Mentor other practitioners and provide thought leadership in UX practices
• Facilitate design and ideation workshops and collaborative design sessions

• Researching/conceptualizing/designing/overseeing Yellow’s new suite of digital products (web and mobile)
• Project planning and facilitating
• Working with product team – developers, testers, analysts, senior stakeholders, marketing, etc.
• Thinking outside the box – being lean and innovative

• Designing web and mobile applications from sketches to the final artwork
• Developing themes, wireframes, mock-ups, prototypes
• Producing graphic content and assets for page layouts and site graphics
• Developing interface design, information architecture, wireframes, mock-ups, prototypes
• Conducting user research, usability testing
• Designing and developing websites utilizing the Agile system, abrading templates to the customers’ requirement using Wordpress and Concrete5 frameworks
• Working collaboratively directly with business and technology stakeholders

• Java development
• Android development
• System Analysis
• Programming Design
• Programming Implementation
• Database

• UI/UX and Visual design from product conception to the final artwork based on client’s requirements
• Lead design presentations to customers
• Managing sales and consultation with clients
• Sought out and implemented new technologies

• Direct line of responsibility for multi-national projects. Handled all print media, banner creation, CD cover design, promo’s flyers, and business cards
• Branding projects

• Painting Drawing
• Drawing
• Graphic art
• Design
• History of art
• Psychology of design
• General psychology
• Pedagogy